What Taylor Swift Reveals About the US Economy

Skyrocketing demand, limited supply, price gouging and monopoly accusations. And a customer willing to pay almost anything.

Welcome to Swiftonomics.

Taylor Swift’s upcoming US tour of 52 concerts has all the ingredients of a post-Covid demand shock. Some resellers reportedly asked $40,000 or more for concert tickets following last week’s run on official sales, which left millions empty-handed and ready to pay whatever it takes to score a seat.

Swifties, as the popstar’s fans are known, aren’t necessarily your average American, but they capture the current moment in the post-Covid economy. Even as recession looms, many consumers are willing to splurge on what they missed at the height of the pandemic — whether it’s travel or live entertainment.

Swift’s fans represent an extreme version of that turbocharged consumer: millions of mostly Millennials and Gen Zs who waited at least four years to see the superstar live again and emerged from the pandemic with historically high rates of savings.

“Concerts are seen as an affordable luxury in times of crisis,” said Lisa Yang, a Goldman Sachs Group Inc. analyst who publishes the bank’s annual “Music in the Air” report on the global industry.

Subscribe to our YouTube channel: https://bit.ly/2TwO8Gm
Subscribe to our newest channel Quicktake Explained: https://bit.ly/3iERrup

Bloomberg Quicktake brings you live global news and original shows spanning business, technology, politics and culture. Make sense of the stories changing your business and your world.

To watch complete coverage on Bloomberg Quicktake 24/7, visit http://www.bloomberg.com/qt/live, or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app.

Have a story to tell? Fill out this survey for a chance to have it featured on Bloomberg Quicktake: https://cor.us/surveys/27AF30

Connect with us on…
YouTube: https://www.youtube.com/user/Bloomberg
Breaking News on YouTube: https://www.youtube.com/c/BloombergQuickTakeNews
Twitter: https://twitter.com/quicktake
Facebook: https://www.facebook.com/quicktake
Instagram: https://www.instagram.com/quicktake

Source: Bloomberg Quicktake: Now