https://mrkts.com/blog mrkts gives operators everything you need to launch and run prediction market products under your own brand. en https://mrkts.com/blog/why-market-set-prices-beat-bookmaker-odds/ https://mrkts.com/blog/why-market-set-prices-beat-bookmaker-odds/ Operator-set odds carry a margin by construction. Market-set prices carry information instead — and users can tell the difference. Wed, 07 Oct 2026 00:00:00 GMT https://mrkts.com/blog/what-operators-underestimate-about-settlement/ https://mrkts.com/blog/what-operators-underestimate-about-settlement/ Settlement looks like the last step. In practice it determines how much of the rest of the system you can trust. Wed, 30 Sep 2026 00:00:00 GMT https://mrkts.com/blog/prediction-markets-are-becoming-a-media-product/ https://mrkts.com/blog/prediction-markets-are-becoming-a-media-product/ The most interesting adopters are not gambling companies. They are organisations that already own an audience with opinions. Wed, 23 Sep 2026 00:00:00 GMT